Marketing Analytics and Data Science Consultancy

A world where we whisper with data

Data is everywhere telling its stories. We help top brands of the world listen to such stories and make insightful and beautiful decisions from them with the goal of global well-being.

Our Offerings

From marketing analytics, social media analytics, supply chain analytics to data analytics training, we help brands and organizations make better marketing and operations decisions.

Past clients and associations

Reviews

Rating: 5 out of 5.

“I had the pleasure of collaborating with Dr. Swagato on a complex pricing & volumetric forecast project, and I am thoroughly impressed by his expertise and dedication. He demonstrated exceptional model fitment skills, accurately capturing the complexities of pricing dynamics. His professionalism and collaborative approach made working together both productive and enjoyable. I highly recommend Dr. Swagato to anyone seeking a talented data analytics expert who consistently delivers high-quality results”

Richa Dubey
𝐆𝐥𝐨𝐛𝐚𝐥 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐋𝐞𝐚𝐝𝐞𝐫 | Specializing in Insights, Innovations, and AI | Entrepreneur | 𝐄𝐱 𝐔𝐧𝐢𝐥𝐞𝐯𝐞𝐫

Rating: 5 out of 5.

“Dr.Swagato is a highly skilled, knowledgeable and responsible partner for any analytics project. His teaching background is also incredibly helpful in communicating and making rather complex topics easy to understand.”

Siim Sainas
Social Measurement and Insights Manager, APAC, Google

  • Unlocking the Power of the Marketing Mix Model: An Alternative Guide

    The Marketing Mix Model (MMM) is a vital tool in assessing marketing impact and optimizing budgets. It analyzes the “4 Ps” (Product, Price, Place, Promotion) and distinguishes short-term sales boosts from long-term brand building. Integration of external data sources like Google Trends, social media sentiment, and economic indicators enriches MMM’s predictive capabilities, enabling agile marketing…

  • Leveraging Social Listening: Unlocking Business Insights and Opportunities

    Social media has transformed into a valuable resource for businesses, providing insights through social listening. This process involves analyzing conversations to inform service modification, product design, competitive analysis, relationship management, and sales activation. By leveraging social media data, businesses can innovate, build relationships, and drive sales to achieve sustainable growth.

  • Unveiling the Key Drivers of Retailer Loyalty: Nurturing Partnerships for Brand Success

    Every business has a unique potential waiting to be tapped. Recognizing the keys to unlock this growth can set an enterprise on the path to unprecedented success.